Home hair colour review and compare

Which home hair colour did trialists prefer?
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  • Updated:2 May 2007


The following brands scored the best reults in our user trial.

What to buy
Brand Price
CLAIROL Nice 'n Easy Golden Romance Collection $11.35
L'ORÉAL PARIS Excellence Creme $14.10
SCHWARZKOPF Live Salon $12.10

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Results table

Full results for all products are in the table below.

Product Score Number of trialists who said: Cost
Hair colour (in rank order) Overall score (%) It was very easy to apply It was very even It was very effective at covering grey It continued to cover grey for 3 weeks Trialists per product Price ($)
Clairol Nice ‘n Easy Golden Romance Collection 75 6 7 11 11 15 11.35
L’Oréal Paris Excellence Crème 75 11 5 7 10 14 14.10
Schwarzkopf Live Salon 75 5 4 10 8 12 12.10
Garnier Nutrisse 70 3 4 9 7 13 13.20
Schwarzkopf RevitalColor 70 4 6 6 8 12 13.95
L’Oréal Paris Superior Preference 65 8 7 8 7 13 15.40
Atlantis Hair Watercolour 55 7 5 5 9 14 25.95
Decoré Permanent Colour 55 5 5 4 4 11 10.60

Table notes

Score The overall score (rounded to the nearest 5%) is made up of:

  • Overall score of hair dye immediately after colouring 30%
  • Overall score of hair dye three weeks after colouring 70%

Prices are the average we paid in late November/early December 2006.

How we tested

  • 113 trialists - women with medium-length brown hair with some grey, were recruited. The number of people trialling each product ranged from 11 to 15.
  • Immediately after application they assessed ease of use, evenness of colour, look and feel of their hair, effectiveness of covering grey, fragrance of hair dye and whether they experienced any reactions to it. They gave the product a score on a scale of 1 (very poor) to 10 (excellent).
  • Three weeks later they assessed the durability and evenness of colour over time, the look and feel of their hair and the effectiveness of covering grey. They were also asked to compare the dye with their regular brand and say whether they'd use the product they trialled again. They gave the product another score at this stage.
  • The two scores for each product were averaged and converted into percentages, then combined to produce an overall score.
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