02.Results
The following brands scored the best reults in our user trial.
| What to buy |
|
|
|
|
|
| Brand |
Price |
| CLAIROL Nice 'n Easy Golden Romance
Collection |
$11.35 |
| L'ORÉAL PARIS Excellence Creme
|
$14.10 |
| SCHWARZKOPF Live Salon |
$12.10 |
|
Results table
Full results for all products are in the table below.
| Product |
Score |
Number of trialists who said: |
Cost |
| Hair colour (in rank order) |
Overall score (%) |
It was very easy to apply |
It was very even |
It was very effective at covering grey |
It continued to cover grey for 3 weeks |
Trialists per product |
Price ($) |
| Clairol Nice ‘n Easy Golden Romance Collection |
75 |
6 |
7 |
11 |
11 |
15 |
11.35 |
| L’Oréal Paris Excellence Crème |
75 |
11 |
5 |
7 |
10 |
14 |
14.10 |
| Schwarzkopf Live Salon |
75 |
5 |
4 |
10 |
8 |
12 |
12.10 |
| Garnier Nutrisse |
70 |
3 |
4 |
9 |
7 |
13 |
13.20 |
| Schwarzkopf RevitalColor |
70 |
4 |
6 |
6 |
8 |
12 |
13.95 |
| L’Oréal Paris Superior Preference |
65 |
8 |
7 |
8 |
7 |
13 |
15.40 |
| Atlantis Hair Watercolour |
55 |
7 |
5 |
5 |
9 |
14 |
25.95 |
| Decoré Permanent Colour |
55 |
5 |
5 |
4 |
4 |
11 |
10.60 |
| |
Table notes
Score The overall score (rounded to the nearest 5%) is made up of:
- Overall score of hair dye immediately after colouring 30%
- Overall score of hair dye three weeks after colouring 70%
Prices are the average we paid in late November/early December 2006.
How we tested
- 113 trialists - women with medium-length brown hair with some grey, were recruited. The number of people trialling each product ranged from 11 to 15.
- Immediately after application they assessed ease of use, evenness of colour, look and feel of their hair, effectiveness of covering grey, fragrance of hair dye and whether they experienced any reactions to it. They gave the product a score on a scale of 1 (very poor) to 10 (excellent).
- Three weeks later they assessed the durability and evenness of colour over time, the look and feel of their hair and the effectiveness of covering grey. They were also asked to compare the dye with their regular brand and say whether they'd use the product they trialled again. They gave the product another score at this stage.
- The two scores for each product were averaged and converted into percentages, then combined to produce an overall score.