Home hair colour review and compare

Which home hair colour did trialists prefer?
Learn more
  • Updated:2 May 2007


Woman dying hair

User trial of eight 100% grey coverage permanent hair dyes

113 women trialled the 100% grey coverage, permanent hair dyes for us.

Seven were popular supermarket brands and one was an ammonia and hydrogen peroxide-free product.

We asked our trialists to assess:

  • Effectiveness of colouring grey hair.
  • Evenness of colour.
  • Look and feel of the hair.
  • Fragrance of hair dye.
  • Durability and evenness over time.
  • Ease of use.
  • The look and feel of the hair three weeks later.
  • Effectiveness at covering grey three weeks later.


  • No product gave 100% satisfaction for covering grey hair, but some rated as definitely better than others.
  • The ammonia and peroxide-free permanent hair colour delivered disappointing results.

Brands trialled

  • ATLANTIS HAIR Watercolour
  • CLAIROL Nice 'n Easy Golden Romance Collection
  • DECORÉ Permanent Colour
  • GARNIER Nutrisse
  • L'ORÉAL Paris Excellence Creme
  • L'ORÉAL Paris Superior Preference
  • SCHWARZKOPF Live Salon
  • SCHWARZKOPF RevitalColor

Please note: this information was current as of May 2007 but is still a useful guide today.



Sign up to our free

Receive FREE email updates of our latest tests, consumer news and CHOICE marketing promotions.

Your say - Choice voice

Make a Comment

Members – Sign in on the top right to contribute to comments