The Body Shop sells out on animal testing

CHOICE uncovers the truth about the company's operations in China.
Learn more

03.The Body Shop timeline

1976 Anita Roddick opens the first The Body Shop store in the UK on $8000 start-up capital in order to support her two children while her husband rides a horse from Buenos Aires to New York 

1978 The Body Shop launches its first overseas franchise in Belgium

1982 Growth of The Body Shop heats up, with an average of two new franchises opening per month

1984 The Body Shop is floated on the London Stock Exchange

1995 The New Academy of Business is launched by Anita Roddick. The management degree it offers addresses social, environmental and moral issues, and is run at The University of Bath in the UK

1997 The Body Shop signs up to the Humane Cosmetics Standard

1998 In response to a massive campaign, in which The Body Shop played a key role, the UK bans animal testing of cosmetic products and ingredients

1999 The Body Shop creates a new business unit in Asia

2003 Anita Roddick is appointed a Dame of the British Empire

2005 The Body Shop is awarded for achieving higher standards of animal welfare in the cosmetic category at the first annual awards of the Royal Society of Prevention of Cruelty to Animals in the UK

2005 L’Oreal opens the Pudong L’Oréal Research Center in China, created to conduct research into Chinese hair and skin

2006 The Body Shop wins PETA's Proggy (progress) awards for its ongoing commitment to avoid animal testing

2006 L’Oreal purchases The Body Shop for £652m. The Body Shop is delisted from the London Stock Exchange. While L’Oreal is based in Paris, The Body Shop continues to be based in the UK. According to The Body Shop, it operates independently within the L’Oreal Group and is led by a management team reporting directly to the CEO of L'Oreal. Anita Roddick says of the acquisition “Combining L'Oréal's expertise and knowledge of international markets with The Body Shop's distinct culture and values will benefit both companies.”

2007 Dame Anita Roddick dies aged 64 from a brain haemorrhage

2009 The Body Shop is presented with Australia's RSPCA Lifetime Achievement Award

2012 The Body Shop starts selling products in Shanghai airport duty free

2012 The Body Shop supports the launch of Cruelty Free International, promoting its campaign across The Body Shop stores in 65 countries around the world.

2013 Israel bans the importation of cosmetics tested on animals

2013 L’Oreal Consumer Products Worldwide Marketing Director Travel Retail Charles Roullet tells industry publication The Moodie Report that key The Body Shop travel retail openings in 2012 include Shanghai, China, saying “Now we are looking forward to exploiting many new opportunities in 2013 and beyond”.

2013 The EU prohibits marketing of any cosmetic products in the EU that have involved new animal testing

2013 India announces it will ban animal testing of cosmetics and their ingredients

2013 In May, a CHOICE investigation finds animal testing of cosmetics is still widespread but The Body Shop maintains its public stance against it. The investigation prompts The Body Shop Australia CEO Mark Kindness to confirm the company will not consider exporting their products to China until the laws change.

2013 China announces that from June 2014, new, domestically manufactured cosmetic products or those that are imported into China in bulk, unpackaged, no longer need to be tested on animals. However, products that are imported packaged are still subject to the old testing regime, which includes animal testing.

2014 The Body Shop has 2500 stores in over 60 markets worldwide


Sign up to our free

Receive FREE email updates of our latest tests, consumer news and CHOICE marketing promotions.

Your say - Choice voice

Make a Comment

Members – Sign in on the top right to contribute to comments