Below are the Freeview aims, as outlined in their charter - and CHOICE's take on these claims.
Aim: Inform Australians about the upcoming analogue shutdown.
CHOICE view: While a commendable aim, surely this campaign could be carried out without forcing people to purchase Freeview labelled products?
Aim: Encourage Australians to buy digital capable equipment for watching Free to Air.
CHOICE view: Australians are already buying a huge amount of digital TV product and the introduction of another buzzword like Freeview only adds to the confusion already felt by many Australians.
Aim: Include future technologies such as MPEG4 support in current boxes to ease the next digital transition.
CHOICE view: Industry experts say many of these features will take several years to filter through to the mainstream broadcast channels, by which time current equipment would be up for renewal, so why pay extra for technology that may not be available for the majority of the life of the product?
Aim: Ensure broadcast recordings cannot be made if networks flag a show as such.
CHOICE view: What is the benefit for the viewer?
Aim: Limit ad skipping to FF and REW only (x30 speed) and ensure ads cannot be skipped if networks flag an ad as such. In theory a user will be able to FF through a 3 minute block of ads in around 30 seconds on a Freeview branded machine. However it has been suggested that some ads may be flagged as 'unskippable' so that users will have to watch the ad before FF resumes.
CHOICE view: What is the benefit for the viewer?
Aim: The introduction of a common Freeview EPG
CHOICE view: At the moment, companies do not need to provide this EPG or be MHEG5 compliant to earn the Freeview label. MHEG5 is a programming language that allows interactivity within a digital TV device and is required to support the proposed Freeview EPG. However, who is to say that the Freeview EPG is any better than the EPGs available now?