For instance, what if CHOICE members were dissatisfied with all the mobile phone network providers? A distinct possibility, given the mobile network industry’s performance over recent times.
Close to 7000 members rated their mobile phone network provider on a number of areas, including:
- Reception quality
- Overall quality of services
- Value for money
- Likelihood of staying with provider
- Likelihood of recommending provider
- Customer support
Of the factors we asked our members to rate, value for money and likelihood of recommending provider were used to determine the overall best value mobile phone service, with the winner earning a level of satisfaction from its customers significantly higher than the competition.
Our survey also asked CHOICE members where they go to for advice when choosing a mobile phone service. Not surprisingly, only a small proportion of members cite promotional material and TV advertising as having influence. Instead, they favour online forums, CHOICE and friends for their information.