CHOICE Computer technology reliability survey 2010

How reliable is your computer equipment?
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There’s a trend to laptops, but we’re still buying desktops:

  • 60% of desktop users have bought a machine in the last two years, up on the 50% in the last survey.
  • More than 40% of users bought their desktops from just three manufacturers (Dell 17%, Apple 15% and HP/Compaq 10%).
  • Nearly half bought unbranded, custom-built or lesser-known brands, leaving just 13% for the next 10 name brands.

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A quarter of all users reported having problems in the last 12 months, with most brands except Apple (8%) close to the average. The main suspect was the internal hard drive, which affected 6% of users.

Just over 84% of machines needed no repairs in the past year, with Apple standing out from the pack with a result of 97%.

Overall, this is better than the last survey when the average was 75%. The biggest improvers are ASUS and the no-name brands.


Customer loyalty

Across the range, brand loyalty was generally around 90%, except for Apple, who rated a distinguished 99%, and Acer, trailing the field with 80%, a drop from 87% in the last survey. The minor brands have picked up a few points, from 85% to 89%, but the leading brands have stayed about the same.


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