The 2009 CHOICE Shonky Awards

The year’s worst of the worst for all things consumer.
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01.And the winners are


It’s time once again for the annual CHOICE Shonky Awards, where we reward manufacturers, service providers, government officials and marketers for their usual treasure trove of consumer-related shonkyness.  

In fact, there are so many contenders this year we’re starting to wonder if there are some deliberate attempts to get nominated for the coveted prize. How else would you explain a government minister who canned a much-needed grocery price watch scheme just days before its launch? Or an increasingly despised telecommunications company that decided to hit valued customers with a $2.20 administration fee for the pleasure of paying their bill by mail or in person?


Video: 2009 Shonky Awards Show

Highlights from the 2009 Shonky Awards Show.


Alas, despite their best efforts, neither made the cut this time around. A disappointed Telstra even partially reneged on its $2.20 charge – why put up with all the negative press when there’s no shiny Shonky at the end of it? And riding high on our success in convincing the Big Four banks to reduce unfair penalty fees, we’ve even decided to give their Royal Shonkynesses a break this year. Mostly, anyway.

So, without any further ado, the envelopes please...

The CHOICE Shonky for:

  • Plugging Stuff and Nonsense goes to Reegen Micro-Plug
  • Cheese-Fearing Surrender Monkey goes to Tiffany FP807 Food processor
  • Water at What Price?  goes to Chef’s Cupboard and Massel liquid stocks
  • Honey (Oat crisp), I shrunk the groceries goes to Uncle Toby Oat Crisp Honey cereal
  • Blinding us with dodgy science goes to L’Oréal Elvive
  • Profit Protection Insurance goes to the Credit protection insurance industry
  • Sky high surcharges goes to Qantas and Tiger Airways
  • Teleconfusication goes to Tel.pacific phone cards


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