The 2008 CHOICE Shonky Awards

Who takes home our most coveted yearly awards?
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  • Updated:13 Sep 2008

01.Drum roll please

2008 Shonkys

It’s been another really good year for the CHOICE Shonky Awards, with manufacturers, service providers and especially the marketing and advertising industry providing a fine list of nominations.

Regular award winners, such as the banks, telcos and food advertising, have again been joined by a number of products you should stay well clear of – plus a fine example of "greenwash". This area promises to provide an increasing number of future winners, unless our campaign to establish some honesty around environmental claims is successful.

But without further ado, please stand back, seek shelter, be alarmed but don’t panic, because here’s this year’s crème-de-la-crème of cunning, the standouts of spin, the deliverers of dodginess – the 10 deserving winners of the CHOICE Shonkys for 2008.


Video: 2008 Shonky Awards

The Chaser's Andrew Hansen helps present the Shonky Awards for 2008.

 And the winners are

The CHOICE Shonky for:
goes to the ...
Muddled disguise Vodka Mudshake Original Chocolate
Warranty, Schmarranty Equititrust capital warranty
Last Banks Standing Adelaide Bank and HSBC
Get Real – Bullshit (h2o+sugar+hype) Glaceau Vitamin Water
Egg On Your Face Australian Egg Corporation
Just Too Much Hot Air Airobe Luxury Body Dryer
Betrayed Love You’ll Love Coles Steam Iron
Premium Rip-off* Premium Mobile Services Industry
Customer Care Excellence Citibank
Storm In A Teacup Hurricane Planet Green


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