CHOICE Recommended

Our new CHOICE Recommended logo makes shopping easier.
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01 .Making shopping easier

CHOICE Recommended

CHOICE has launched an endorsement scheme that will allow manufacturers to use the 'CHOICE Recommended' logo on a range of products, in turn helping consumers to choose the best models on the market. Subject to licence conditions and CHOICE Recommended Logo Regulations, the logo can be used by companies with a product that has met CHOICE's strict testing standards for performance and excellence.

How does the program operate?
  • CHOICE has always been in the business of testing products. Our aim is to help consumers buy the best through our reports and What to Buy lists. 
  • Manufacturers and businesses can now apply for a non-exclusive license to use a ‘CHOICE Recommended’ logo if their model appears in a CHOICE What to Buy list in CHOICE magazine or online.
  • Licenses are valid for 6 or 12 months depending on the cycle of CHOICE testing.
  • The logo can be used for marketing only the models that are recommended by CHOICE.
  • There is a tiered license fee structure based on the length of the license and the number of a manufacturers’ models recommended
  • Fees are used for administration and investment into further CHOICE testing and research.
  • The logo carries the date of the CHOICE recommendation (month/year).
Models eligible to apply for CHOICE Recommended status
  • Any model recommended in the CHOICE What to Buy list for products that have been through our rigorous, defensible schedule of testing based on Australian or International Standards or developed by CHOICE experts, is eligible to apply for a license.

CHOICE always has and always will, buy products for testing anonymously. The CHOICE Recommended scheme is a by-product of our testing and does not determine what products we test. Funds from license fees cover administration, policing of abuse and staffing. Any surplus funds are re-invested into the CHOICE testing program. The fee structure is dependent on the length of the license, the number of products licensed by the same manufacturer and the nature of its use. For more information on fees contact

To apply

For further information contact or phone (02) 9577 3378.


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CHOICE Recommended
1. Transparency

Selection criteria for each CHOICE Recommended model differ from product to product and are based on CHOICE’s testing methodology. CHOICE publishes the performance results in relevant test reports on its website and in magazine articles. A number of products may be recommended in any one test if they meet the appropriate performance criteria. CHOICE selects products and services for testing based on market research, popularity and price points. We buy all the products we test and don’t accept samples from manufacturers. To carry the CHOICE Recommended logo the manufacturer or business must apply and pay for a licence within one month of the relevant publication.
See which models carry the CHOICE Recommended logo.

2. Consumer friendliness

The CHOICE Recommended program will be accessible to consumers through the appearance of the 'CHOICE Recommended' logo at point-of-sale, in marketing promotions and broadcast. Consumers can report infringements or ask questions about the scheme by phoning 1800 069 552 or emailing

3. Conflict of interests

CHOICE has mechanisms in place to deal with conflict of interests as well as rigorous comparative testing methods either developed internally or based on Australian or International Standards. Test methods are based on identifying the best performing products and are not influenced by manufacturers in any way. Licence payments are a one-off fee – we don’t receive additional payments per item sold by the manufacturer as a result of a CHOICE recommendation.

CHOICE reserves the right to refuse a licence application.

4. Stakeholder engagement

In setting up the scheme CHOICE consulted manufacturers and conducted consumer research with members and non-members of CHOICE. We welcome feedback about the program from manufacturers, retailers and consumers at any time and we will consider all responses. Phone 1800 069 552 or email The CHOICE Recommended scheme is regularly reviewed by the CHOICE Board of Directors

5. Equitable participation

CHOICE has built flexibility into the scheme to ensure that small manufacturers and businesses are not excluded. We can offer licence fee discounts based on company size, market share and price point for the product.

6. Verification

CHOICE’s product testing is based on rigorous methodology and expertise. Where appropriate it follows Australian or International Standards, and key areas of CHOICE testing are NATA accredited

Reports are subject to factual verification by CHOICE experts.

Further information :
• CHOICE Recommended models
• Use Regulations
• Deed of Licence
Application form


Models licensed to carry the 'CHOICE Recommended' logo:

Valid until August 2014

Bosch SMS69T28AU dishwasher
One of 4 dishwashers recommended. See the full report to find out why.

Valid until November 2014

LG Roboking Square VR6270LVMB robot vacuum cleaner

Valid until December 2014

Fairy Platinum lemon dishwashing liquid

Springfree trampoline

Fisher & Paykel RF522WDRX1 fridge

Fisher & Paykel E402BRE fridge

Fisher & Paykel E442BRE fridge

Fisher & Paykel E522BRE fridge

Haier HTD647RSS fridge

Colgate Palmolive Cold Power Maximum top loader laundry powder

Colgate Palmolive Cold Power Maximum front loader laundry powder

Valid until January 2015

Ryobi RLM3640L 36 volt lawnmower
One of 13 electric and battery lawnmowers recommended. See the full report to find out why.

Mitsubishi Heavy Industries SRK63ZMA-S split system air conditioner

Mitsubishi Heavy Industries SRK927ZMA-S split system air conditioner

Euroflex Monster EZ1 steam mop

Dyson AM05 Hot + Cool fan

Valid until February 2015

Weber Genesis BBQ
One of eight bbqs recommended. See the full report to find out why.

Weber Q300 BBQ
One of eight bbqs recommended. See the full report to find out why.

Weber Q200 BBQ
One of eight bbqs recommended. See the full report to find out why.

Weber Q100 BBQ
One of eight bbqs recommended. See the full report to find out why.

Weber Spirit E320 BBQ

Valid until March 2015

Breville Quick Touch microwave BMO634, 634CB, 634BS, 734

Philips Perfect Care Azur GC4912 steam iron

Valid until April 2015

iRobot Roomba  630 vacuum cleaner

Sunbeam Maestro TA6240 toaster

Electrolux EVEP613SA pyro oven

Bosch WTY88700AU clothes dryer

Valid until May 2015

Smeg DWA315W dishwasher

Valid until June 2015

Smeg DWA315W dishwasher

Sebo Airbelt K3 Premium vacuum cleaner

ALDI Trimat top loader laundry powder

Breville Fast Slow Cooker

Valid until August 2015

Liebherr WKb 1712 wine cellar

Liebherr WKEes 553 wine cellar

Cell 8 Aspera R5 mobile phone

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