CHOICE Recommended

Our new CHOICE Recommended logo makes shopping easier.
 
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01 .Making shopping easier

CHOICE Recommended

CHOICE has launched an endorsement scheme that will allow manufacturers to use the 'CHOICE Recommended' logo on a range of products, in turn helping consumers to choose the best models on the market. Subject to licence conditions and CHOICE Recommended Logo Regulations, the logo can be used by companies with a product that has met CHOICE's strict testing standards for performance and excellence.

How does the program operate?
  • CHOICE has always been in the business of testing products. Our aim is to help consumers buy the best through our reports and What to Buy lists. 
  • Manufacturers and businesses can now apply for a non-exclusive license to use a ‘CHOICE Recommended’ logo if their model appears in a CHOICE What to Buy list in CHOICE magazine or online.
  • Licenses are valid for 6 or 12 months depending on the cycle of CHOICE testing.
  • The logo can be used for marketing only the models that are recommended by CHOICE.
  • There is a tiered license fee structure based on the length of the license and the number of a manufacturers’ models recommended
  • Fees are used for administration and investment into further CHOICE testing and research.
  • The logo carries the date of the CHOICE recommendation (month/year).
Models eligible to apply for CHOICE Recommended status
  • Any model recommended in the CHOICE What to Buy list for products that have been through our rigorous, defensible schedule of testing based on Australian or International Standards or developed by CHOICE experts, is eligible to apply for a license.
Funding

CHOICE always has and always will, buy products for testing anonymously. The CHOICE Recommended scheme is a by-product of our testing and does not determine what products we test. Funds from license fees cover administration, policing of abuse and staffing. Any surplus funds are re-invested into the CHOICE testing program. The fee structure is dependent on the length of the license, the number of products licensed by the same manufacturer and the nature of its use. For more information on fees contact choicerecommended@choice.com.au.

To apply

For further information contact lmagee@choice.com.au or phone (02) 9577 3378.

 
 

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CHOICE Recommended
1. Transparency

Selection criteria for each CHOICE Recommended model differ from product to product and are based on CHOICE’s testing methodology. CHOICE publishes the performance results in relevant test reports on its website and in magazine articles. A number of products may be recommended in any one test if they meet the appropriate performance criteria. CHOICE selects products and services for testing based on market research, popularity and price points. We buy all the products we test and don’t accept samples from manufacturers. To carry the CHOICE Recommended logo the manufacturer or business must apply and pay for a licence within one month of the relevant publication.
See which models carry the CHOICE Recommended logo.

2. Consumer friendliness

The CHOICE Recommended program will be accessible to consumers through the appearance of the 'CHOICE Recommended' logo at point-of-sale, in marketing promotions and broadcast. Consumers can report infringements or ask questions about the scheme by phoning 1800 069 552 or emailing ausconsumer@choice.com.au

3. Conflict of interests

CHOICE has mechanisms in place to deal with conflict of interests as well as rigorous comparative testing methods either developed internally or based on Australian or International Standards. Test methods are based on identifying the best performing products and are not influenced by manufacturers in any way. Licence payments are a one-off fee – we don’t receive additional payments per item sold by the manufacturer as a result of a CHOICE recommendation.

CHOICE reserves the right to refuse a licence application.

4. Stakeholder engagement

In setting up the scheme CHOICE consulted manufacturers and conducted consumer research with members and non-members of CHOICE. We welcome feedback about the program from manufacturers, retailers and consumers at any time and we will consider all responses. Phone 1800 069 552 or email ausconsumer@choice.com.au The CHOICE Recommended scheme is regularly reviewed by the CHOICE Board of Directors

5. Equitable participation

CHOICE has built flexibility into the scheme to ensure that small manufacturers and businesses are not excluded. We can offer licence fee discounts based on company size, market share and price point for the product.

6. Verification

CHOICE’s product testing is based on rigorous methodology and expertise. Where appropriate it follows Australian or International Standards, and key areas of CHOICE testing are NATA accredited

Reports are subject to factual verification by CHOICE experts.

Further information :
• CHOICE Recommended models
• Use Regulations
• Deed of Licence
Application form

CH-recommended-nodate2

Models licensed to carry the 'CHOICE Recommended' logo:

Valid until February 2014

Euroflex Monster steam mop 
One of 13 steam mops recommended. See the full report to find out why.

RID Medicated repellent plus Antiseptic Spray
One of nine insect repellents recommended. See the full report to find out why.

Valid until March 2014

 • Caffitaly S14 Capsule coffee machine
One of 12 coffee machines recommended. See the full report to find out why.

ALDI Trimat front loader laundry detergent
One of six front loader laundry detergents recommended. See the full report to find out why.

LG WD12021D6 front loader washing machine
One of seven washing machines recommended. See the full report to find out why.

Bosch WAP24160AU washing machine
One of seven washing machines recommended. See the full report to find out why.

Electrolux ESTM6400 Turbo pro stick mixer
One of six hand-held blenders recommended. See the full report to find out why.

Valid until April 2014

 • Thermomix all-in-one kitchen appliance
Only all-in-one kitchen appliance recommended. See the full report to find out why.

Omo Ultimate Front Loader laundry powder
One of 16 laundry detergents recommended. See the full report to find out why.

Omo Small & Mighty Front Loader laundry powder
One of 16 laundry detergents recommended. See the full report to find out why.

Omo Ultimate Top Loader laundry powder
One of 16 laundry detergents recommended. See the full report to find out why.

Valid until May 2014

Husqvarna 122C line trimmer
One of 16 line trimmers recommended. See the full report to find out why.

Husqvarna LTH2142DR tractor lawn mower
One of 3 ride-on mowers recommended. See the full report to find out why.

Electrolux Ultra Captic Deluxe ZUC4103DEL vacuum cleaner
One of 15 vacuum cleaners recommended. See the full report to find out why.

Bosch WTW84360AU Avantixx clothes dryer
One of 10 dryers recommended. See the full report to find out why.

Valid until June 2014

 • Sebo Airbelt K3 Premium vacuum cleaner
One of 13 vacuum cleaners recommended. See the full report to find out why.

Springfree trampoline
Only trampoline recommended. See the full report to find out why.

Ovation Eco Vision VI 682 tyre size 205/60R16
One of 3 tyres recommended. See the full report to find out why.

Valid until July 2014

Samsung UA32 F5500 32 inch television
One of 29 televisions recommended. See the full report to find out why.

Samsung 55F8000 55 inch television
One of 29 televisions recommended. See the full report to find out why.

Breville Scraper Mixer Pro BEM800 benchtop mixer
One of 15 benchtop mixers recommended. See the full report to find out why.

Breville Scraper Mixer Pro BEM410 benchtop mixer
One of 15 benchtop mixers recommended. See the full report to find out why.

Valid until August 2015

Bosch SMS69T28AU dishwasher
One of 4 dishwashers recommended. See the full report to find out why.

Valid until January 2015

Ryobi RLM3640L 36 volt lawnmower
One of 13 electric and battery lawnmowers recommended. See the full report to find out why.

Valid until February 2015

Weber Genesis BBQ
One of eight bbqs recommended. See the full report to find out why.

Weber Q300 BBQ
One of eight bbqs recommended. See the full report to find out why.

Weber Q200 BBQ
One of eight bbqs recommended. See the full report to find out why.

Weber Q100 BBQ
One of eight bbqs recommended. See the full report to find out why.

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