CHOICE Recommended

Our new CHOICE Recommended logo makes shopping easier.
 
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01.Making shopping easier

CHOICE Recommended

CHOICE has launched an endorsement scheme that will allow manufacturers to use the 'CHOICE Recommended' logo on a range of products, in turn helping consumers to choose the best models on the market. Subject to licence conditions and CHOICE Recommended Logo Regulations, the logo can be used by companies with a product that has met CHOICE's strict testing standards for performance and excellence.

How does the program operate?
  • CHOICE has always been in the business of testing products. Our aim is to help consumers buy the best through our reports and What to Buy lists. 
  • Manufacturers and businesses can now apply for a non-exclusive licence to use a ‘CHOICE Recommended’ logo if their model appears in a CHOICE What to Buy list in CHOICE magazine or online.
  • Licences are valid for 6 or 12 months depending on the cycle of CHOICE testing.
  • The logo can be used for marketing only the models that are recommended by CHOICE.
  • There is a tiered licence fee structure based on the length of the licence and the number of a manufacturers’ models recommended
  • Fees are used for administration and investment into further CHOICE testing and research.
  • The logo carries the date of the CHOICE recommendation (month/year).
Models eligible to apply for CHOICE Recommended status
  • Any model recommended in the CHOICE What to Buy list for products that have been through our rigorous, defensible schedule of testing based on Australian or International Standards or developed by CHOICE experts, is eligible to apply for a licence.
Funding

CHOICE always has and always will, buy products for testing anonymously. The CHOICE Recommended scheme is a by-product of our testing and does not determine what products we test. Funds from licence fees cover administration, policing of abuse and staffing. Any surplus funds are re-invested into the CHOICE testing program. The fee structure* ^ is as follows: 

 

6 month licence * ^

 

 

First product

$8,000

Small manufacturers may apply for a fee reduction

2nd – 5th products

$6,000

6th or more products

$4,000

 

 12 month licence* ^

 

First product

$12,000

Small manufacturers may apply for a fee reduction

2nd – 5th products

$9,000

6th or more products

$6,000

*Small manufacturers may apply for a fee reduction. See Equitable participation for more.

^ BROADCAST LICENCE - Price on Application

To apply

For further information contact lmagee@choice.com.au or phone (02) 9577 3378.

 
 

 

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