CHOICE Awards 2010

We unveil the winners of this inaugural event.
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02.People's Choice Award - Best Retailer

Best Retailer

More than 1000 CHOICE members went online, sent a fax or mailed us to deliver their vote for the most consumer-friendly retailer for 2009.

It's clear from your comments that two things always win you over: value for money and being able to speak with someone who knows what they're talking about. Almost 500 local retailers received votes of confidence; however our shortlisted top 10 retailers combined attracted 60% of the vote.

Award criteria

  • Customer service
  • Value for money
  • Product knowledge
  • After-sales service 

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  • Aldi
  • Apple
  • Bing Lee
  • Bunnings
  • David Jones
  • Dick Smith
  • The Good Guys
  • Harvey Norman
  • JB Hi-Fi
  • Myer 

Winner: The Good Guys The Good Guys

According to CHOICE members, The Good Guys are indeed really good guys. Many voters said that staff are knowledgeable about the products they sell, as well as willing to match or beat competitors' price offers. "They are product knowledgeable, friendly, polite, honest and very professional," enthused one CHOICE member. Another said: " [They] have plenty of staff, make good on their promises and provide very good prices on products. I continue to purchase goods and recommend them to friends." 



Runners up: Harvey Norman and JB Hi-Fi

Although The Good Guys won by a significant margin, Harvey Norman finished strongly in second place, followed closely by JB Hi-Fi.

Stores with a big home electronics focus attracted favourable comments, particularly about staff being able to deal with customer requests without appearing patronising or putting them under undue pressure. David Jones and Aldi finished just outside the top three, suggesting there is a place in the market for both premium service and extremely price-competitive products (even though Aldi may not have as great a variety of products as Coles and Woolworths).

Other deserving retailers were Myer and Bunnings. Dick Smith and Apple are popular tech shop stops, while Bing Lee rounds out the top 10 retailers as voted by you.

Your say - Choice voice

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