Industry food claims add to confusion

CHOICE calls on manufacturers to fix dodgy labels

CHOICE is calling on food manufacturers to help fix up dodgy food labels following the launch of the CHOICE Better Food Labelling Campaign.

The people’s watchdog kicked off its campaign yesterday with Shame the Claim, the search for Australia’s dodgiest food labels.

But CHOICE says industry’s response so far has completely missed the point and simply added to the food labelling confusion for consumers.

“Rather than take responsibility for dodgy nutrition claims, some in industry have instead talked about claims that are already against the rules, for example health claims* and claims that are misleading,” says CHOICE spokesperson Ingrid Just.

“CHOICE’s Shame the Claim is squarely focused on selective nutrition claims – claims that are currently allowed, but don’t tell the full story about how healthy a product is. If these claims already breached existing regulations, we wouldn’t be campaigning for change,” says Ms Just.

Further, some food manufacturers have tried to deflect attention from their selective claims by talking about different serving sizes, without addressing the actual content of those serves.

“A percentage is a percentage. Whether it’s a single muesli bar, 100 grams or an entire box, 30% sugar is 30% sugar. If the same product is also making claims about being ‘20% wholegrain’ and a ‘source of fibre’, this is not telling the full story,” Ms Just says.

CHOICE’s Better Food Labelling Campaign is shining a spotlight on labels that make these selective claims.

“We are calling on governments to fix these dodgy food labels by requiring products carrying nutrition claims to comply with a nutrient profiling system,” says Ms Just.

You can read more about CHOICE’s Shame the Claim campaign and our five steps to fix dodgy food labels. 

* The only health claim currently allowed is in relation to folate.

Media enquiries:
• Ingrid Just, CHOICE, Spokesperson and Head of Media: 0430 172 669

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