CHOICE Awards the best in goods and services

  • Bunnings beats Myer and DJs for Best Retailer
  • TPG tops telcos for Best Mobile Phone Service Provider
  • Firebrand e-activist wins gong for taking on Vodafone

Tonight CHOICE announced the winners of its second annual CHOICE Awards at a ceremony held at The Australian Museum in Sydney.

In an evening of surprises Bunnings bumped department store rivals David Jones and Myer out of the race to win the People's CHOICE award for Best Bricks and Mortar Retailer with members praising the hardware store's wide range of stock, friendly, knowledgeable service and value for money.

Mobile phone provider TPG, better known as an Internet Service Provider, took out the member voted People's CHOICE award for Best Value Mobile Phone Service. TPG pushed out the more established telcos by delivering a winning combination of value for money and customer satisfaction.

In the banking category, the award for Best Low Fee Bank Account went to the NAB Classic Banking account for the second year in a row. CHOICE found the account continues to offer the lowest in number and least expensive transaction and penalty fees.

In the Best TV Brand category, Samsung nudged out last year's winner, Panasonic, by releasing a series of strong performing models, particularly in the larger sized TVs market.

German appliance and white goods company Miele won the award for Best Washing Machine Brand, outperforming its competitors on dirt removal, water efficiency and reliability.

"Consumers needs are changing fast and brands need to match and exceed that pace to ensure their products and services remain relevant," says CHOICE CEO, Nick Stace.

"Tonight is about rewarding companies that best serve the consumer and challenges others to work harder to be considered for next year."

Recognition was also given this year to two individuals who have demonstrated an outstanding contribution to the greater good of all consumers.

Adam Brimo, the 23 year old software engineering graduate behind was awarded the Consumer Champion Award for his timely and savvy activism against Vodafone's poor service and unreliable network coverage. 

The Consumer Champion – Lifetime Achievement Award was given to Denis Nelthorpe. Denis, a Victorian lawyer, has worked for many decades in the not-for profit sector fighting for the rights of the most vulnerable consumers.

"The CHOICE Awards recognise companies that are developing innovative and top quality products and services as well as standout individuals who have blazed a trail to bring real benefits to consumers," says Nick.

"It's these actions that speak to CHOICE's vision of helping Australians become the most active and savvy consumers in the world."

The full list of 2011 CHOICE Awards Winners:

  • People’s CHOICE Award - Best Retailer - Bunnings
  • People’s CHOICE Award – Best Value Mobile Phone Service - TPG
  • People’s CHOICE Award – Best Online Retailer - eBay
  • Best Washing Machine Brand - Miele
  • Best TV Brand - Samsung
  • Best Low Fee Bank Account - NAB Classic Banking
  • Best Online Savings Account - UBank NAB USaver
  • Best Restaurant Hygiene Rating Scheme - Canada Bay Council (NSW)
  • Consumer Champion Award  - Adam Brimo
  • Consumer Champion – Lifetime Achievement Award – Denis Nelthorpe

NB: The winners in each of the 'Best' categories were determined by CHOICE with the judging carried out by a panel of experts. The People’s CHOICE Awards were determined by a popular vote from CHOICE members (more than 7,000 responses gained in each category).

For further information on the 2011 CHOICE Awards go to

Media Contact:

  • Ingrid Just, CHOICE, Spokesperson: 0430 172 669
  • Christopher Zinn, CHOICE Director Campaigns and Communications: 0425 296 442

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