CHOICE partners with leading consultancy ahead of revamp


CHOICE partners with leading consultancy ahead of revamp.

New GroceryChoice data released today indicates Woolworths is now cheapest for the total basket price in 42 of the 61 regions surveyed. The total basket is calculated using a statistical analysis of the prices of hundreds of groceries.*

Last month Coles was the cheapest in 36 of the 61 regions.

In all the states and territories the cheapest price of the total baskets varies from $159.36 for Woolworths in the Brisbane region to $166.41 at the same chain in Northern Tasmania.

ALDI has the cheapest basic staples basket in all 40 of the regions where they operate. The basket comprises more than 60 products including home brands, fresh meat and produce and cereals.

An ALDI basic staples basket costs $59-$62. In Coles and Woolworths a comparable basket costs $78-$86. In independent stores the cost ranges from $82-$95.

CHOICE has partnered with leading consultancy SMS Management & Technology to rebuild GroceryChoice utilising a range of innovative technologies and applications. A technical team of ten from SMS is now embedded at CHOICE HQ in Sydney.

The new-look GroceryChoice will be hosted on Amazon’s EC2 service in what’s known as cloud computing, which provides enormous capacity and flexibility in storing large amounts of data and making it universally available.

SMS is working with CHOICE to incorporate Google Maps for store location and other Web2.0 features to deliver unparalleled opportunities for consumers to access as well as contribute material.

The consumer group CHOICE took over the running of the price check service in Feb 2009 and will relaunch an enhanced GroceryChoice service with more timely, localised and relevant data from the second half of the year.

* Under the present GroceryChoice system ALDI supermarkets are not included in the total basket survey because of their smaller product range. The basic staples basket is the only category which covers ALDI prices.

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