CHOICE is calling for entries in the 2014 Shonky Awards, the annual awards program that names and shames Australia’s worst products and services in a bid to get businesses to lift their game.
Last year eight companies were awarded the dubious lemon-scented honour, including Qantas, Dairy Farmers, Energy Australia and Kleenex.
“It’s that time of year when we call on consumers from across the country to nominate a product or a service they believe is the Shonkiest of the lot,” says CHOICE Head of Media Tom Godfrey.
“From dangerous dummies to dodgy credence claims, if you believe a company is being sneaky, slippery, unscrupulous and even unsafe, we want to hear from you.”
To sink to the depths of a Shonky Award, a product or service has to meet one or more of the following criteria:
- Fails a standard
- Poor performance on CHOICE tests
- Poor value for money
- Hidden charges
- Lack of transparency
- False claims or broken promises
- Consumers are worse off because of it
- Causes consumer confusion
- Causes consumer frustration, or just plain outrage
While not every Shonky Award winner may be breaking laws or breaching regulations, CHOICE believes that consumers deserve better products and services.
The 2014 CHOICE Shonky Awards will be revealed on October 14 at Carriageworks in Eveleigh, Sydney, at 10:30am. Nominations can be made at choice.com.au/shonkyawards.