Paid too much for IT products?

We want to hear if you’ve paid more for digital products because you’ve bought them in Australia.
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01.We want your examples


CHOICE research has exposed price differences of approximately 50% across computer, software, gaming and music products. We believe that international price discrimination is the most likely cause for Australia’s higher prices.

We want you to share your examples of price discrimination on IT goods.

Recently we made a submission to the parliamentary inquiry calling for fair prices for Australians for IT goods.

At the same inquiry, the technology industry denied allegations of price gouging and is instead placing the blame on a variety of other factors, namely the costs of honouring warranties in Australia.

CHOICE rejects their excuses, maintaining that price discrimination is the most plausible reason for the higher prices Australian pay.

We know that Australian consumers are wise to price discrimination from international brands and we want to hear your stories of when you’ve paid more just because you’ve bought something here.

If you have examples of computer, software, gaming or music products costing more in Australia than in other countries, tell us in the comments below or via email at

You can also share your examples on our Facebook page or on our Twitter account.

Also be sure to sign up as a campaigns supporter to keep up to date with all of our campaigns.



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