Google kicks off cloud storage price war

Google Drive and Mediafire have thrown down the gauntlet to Dropbox and competitors by slashing prices and dramatically boosting storage limits.
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01.Massive capacity boost and price drop

Consumers are set to reap the rewards of cloud storage price war, with Google and MediaFire slashing the cost of online space to a fraction of that offered by competing services.

Google Drive now offers a terabyte (1TB) of online capacity for just $10 per month, while MediaFire has halved that price and then halved it again with a 50%-off offer for new users that brings the cost down to just $2.50 per month.

The online storage giants have thrown down the gauntlet to competitors such as Dropbox, which charges $10 per month for 100GB - a tenth of the capacity of the new Google offering.

MediaFire has also increased the maximum file size of uploads to 20GB and offers users 10GB free (up to 50GB with referrals). Google Drive maintains its 15GB free for new users and has increased it’s maximum file size from 10GB to 1TB.

The dramatic upscaling of cloud storage is a game changer which is expected to force competitors to follow suit, upping the scope of their offerings while dropping prices to compete with Google and MediaFire.

Google’s cloud storage is the linchpin of its online offerings, which include Google Docs, Slides and Sheets, and which together form its online office productivity suite, along with Gmail and Google Plus.

The company, which launched Google Drive two years ago, also offers online storage plans for 10TB, 20TB and 30TB for $100, $200 and $300 per month respectively, while most competitors don’t even offer a 1TB plan. Google’s existing users will automatically move to the new pricing.

Dropbox currently offers just 2GB free and Microsoft’s newly revamped OneDrive (formerly SkyDrive) gives 7GB free. Additional free storage can be earned on Dropbox and some other services by referring others.

The move to cheap, massive storage online is seen as inevitable, as more providers including Google and Dropbox offer features such as automatic uploading of pictures taken on smartphones. In the light of the latest offerings, consumers will soon baulk at having to pay a premium for this kind of feature.

Of course, having massive cloud storage available is one thing, but having the capacity to fill it within the monthly limits of your ISP’s upload/download plan is another.

For more on cloud storage services see our latest comparison.


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