01.First mover on health stars
The first Health Star Ratings are hitting the shelves today as local company Monster Health Food Co begins the rollout of the new front-of-pack labelling scheme on their muesli range.
The Health Star Rating Scheme is a voluntary front-of-pack nutrition labelling scheme developed over the past two years by consumer, health and industry groups in a government-led process. It combines a star rating of between ½ and five stars with details about key nutrients like saturated fat, sugar and sodium, as well as energy, to give consumers at-a-glance information.
CHOICE campaigns manager Angela Cartwright congratulated Monster Health Food Co for being the first company to adopt the rating scheme which CHOICE helped design.
“It’s great to see a local company stepping up and rolling out the ratings, particularly when we’ve heard so much noise from the big end of town about the difficulties with implementing the Health Star Rating Scheme,” said Ms Cartwright.
“Monster Health Food Co’s co-owner Trevor Laumann has indicated the costs were nowhere near figures bandied about by the Australian Food and Grocery Council.”
“The Health Star Rating Scheme is all about helping consumers to make informed decisions about what we eat, at-a-glance. With the products carrying the labels hitting the shelves today, the challenge is on to the big end of town to get on board and give consumers more Health Star Ratings.”
The move by Monster is a welcome step forward for the Health Star Rating Scheme after a website designed to help business roll out the new system and provide information about the ratings to consumers, was taken down within hours of its launch earlier this year.
CHOICE is calling for the website to be put back up so the schemes roll-out can continue.