01.ACCC seeks orders against Apple
The Australian Competition and Consumer Commission has this morning sought orders against Apple for allegedly contravening the Australian Consumer Law by claiming the new iPad has 4G capability.
Apple’s recent promotion of the new "iPad with WiFi + 4G" promotion is misleading, the ACCC says, because it represents to Australian consumers that the iPad can connect to a 4G mobile data network in Australia with a sim card.
But Australia’s 4G network runs on a different frequency to the one the iPad is capable of using.
"Consumers who are purchasing a product are entitled to rely on the advertising and marketing around that product’s capabilities," says CHOICE spokesperson Ingrid Just.
"Australians have a right to be fully and accurately informed about the products that they purchase, and in this case that seems to not have happened."
The ACCC is seeking to urgently ensure consumers are made aware of the correct technical capabilities of the iPad. It will attempt to impose injunctions and pecuniary penalties on Apple, and a correction to advertising as well as refunds to affected consumers.
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