Green watch

Sorting the dodgy green claims from the genuine ones can be a minefield.
 
Get access to all CHOICE BENEFITS
$1.91/wk
*Billed quarterly
 
 
 
 
  • Updated:27 Nov 2009
  • rateraterateraterate: Member rating
 

05.Complaint to ACCC about green beer advertising

In July 2008, CHOICE made a formal complaint to the ACCC regarding advertising for Coopers beer. Coopers claims in their advertisement "Big beer. Tiny footprint." From the advertisement it is also reasonable to think Coopers has measured its footprint. However, CHOICE has been advised that at the time the advertisements were run this was not the case. As at mid July 2008, Coopers advised us that it was only just in the process of measuring their carbon footprint, in conjunction with the Federal government’s Greenhouse Challenge scheme.

Read our complaint to the ACCC here.
 

 

How to comment

Here's your chance to join in the debate. Just click in the comment box and let the CHOICE Community know what you think, or view all of the comments on this article.

Reporting offensive comments

If you see something offensive or something that just shouldn't be there, hit the report button and let us know immediately. View the Terms of use for user comments.

 

Make a Comment