05.Complaint to ACCC about green beer advertising
In July 2008, CHOICE made a formal complaint to the ACCC regarding advertising for Coopers beer. Coopers claims in their advertisement "Big beer. Tiny footprint." From the advertisement it is also reasonable to think Coopers has measured its footprint. However, CHOICE has been advised that at the time the advertisements were run this was not the case. As at mid July 2008, Coopers advised us that it was only just in the process of measuring their carbon footprint, in conjunction with the Federal government’s Greenhouse Challenge scheme.
Read our complaint to the ACCC here