Pack Attack!

Join our campaign against bad packaging.
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  • Updated:19 Feb 2013

01 .Why Pack Attack?

Pack Attack campaign

Product packaging can be frustrating, impenetrable and sometimes downright dangerous.

That’s why we’ve launched Pack Attack – a campaign calling on consumers to take action against bad packaging. And we want to hear your bad packaging stories.

You can send photos of the packaging and a description of the problem to We’ll take your complaint to the Australian Packaging Covenant and ask for a response from the manufacturer.

Whether it’s electrical goods encased in hard plastic clamshells, jars of your favourite jam sealed super-tight or kids’ toys pinned down with innumerable ties and plugs, CHOICE thinks you should be able to enjoy the goods you buy without needing to attack them first.

You can share your photos with us via email or by posting on our social media accounts: 

Facebook facebook-icon   Twitter twitter-icon  Instagram instagram-icon

And of course, if you’ve held on to the offending packaging, you can mail it to:

CHOICE Campaigns

57 Carrington Road

Marrickville NSW 2204

Video: Pack attack campaign

CHOICE is campaigning against bad packaging - find out about some of the worst offenders!


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We want to know if you’ve experienced bad packaging! Send us a photo of the offending packaging – or the packaging itself - and we’ll make a complaint on your behalf, asking for a response from manufacturers.

Here are some of the worst offenders so far ... 


What is the problem with packaging?

CHOICE is focusing on packaging that is difficult to access - from hard plastic "clamshell" packaging that needs scissors or a knife in order to open it  to vacuum-sealed jars that need to be opened with a special tool. Bad packaging can cause injury and is even worse for elderly people and people with a disability like arthritis who have reduced hand strength.

Why do you want people to send you examples of bad packaging?

When you send us your examples we will make a complaint where possible to the Australian Packaging Covenant (APC) which will seek a response from the manufacturer of the product. Please note that if the manufacturer is not an APC member, the APC is not in a position to seek a response. CHOICE will endeavour to raise a complaint with a manufacturer directly if it is not a signatory to the APC, but we will only be able to do so where we have sufficient information, and we can’t guarantee a response.

How can I send you my examples of bad packaging?

You can send your photos and descriptions to or, if you’ve held on to the offending packaging, mail it to 57 Carrington Road, Marrickville NSW 2204. You can also share using Facebook, Twitter and Instagram.

What is the Australian Packaging Covenant?

The Australian Packaging Covenant (APC) is a commitment by government and industry to the sustainable design, use and recovery of packaging. It is responsible for the Packaging Line, which provides consumers with a mechanism to make enquiries and complaints and receive advice and help about the consumer packaging of APC signatories.

Why are you targeting manufacturers?

We think companies wouldn’t want their customers to have difficulty accessing their products because of bad packaging – but they might not know there is a problem. By targeting the manufacturers through the Australian Packaging Covenant, we can help consumers alert these companies to the problem and hopefully encourage them to change to more accessible packaging.

I sent an example but have not received a response from the manufacturer.

The Australian Packaging Covenant (APC) Packaging Line states that it will report back to any complaints about packaging within three working days, and if the matter relates directly to a signatory there will be a response within 20 working days. However, not all manufacturers are signatories to the APC and it will only seek responses from its signatories. Where possible, CHOICE will endeavour to raise a complaint with a manufacturer directly if it is not a signatory to the APC, but we will only be able to do so where we have sufficient information, and we can’t guarantee a response.

Do I have to send my product to CHOICE? Can’t I just make my own complaint to the Packaging Line?

Of course you can – but we’d love you to let us know if you do so we can include your example in our campaign. You can contact the Packaging Line directly by:

  • Email:
  • Mail: PO Box 346, Gordon  NSW  2072
  • Phone: 1300 30 80 30 (Monday to Friday 9am to 5pm)

What about excessive packaging?

CHOICE’s Pack Attack campaign focuses on the problem of packaging that is difficult to access. However, we recognise that excessive packaging is also a big issue. If you have examples of wasteful packaging, please feel free to share them with us and we’ll send them on to the Packaging Line. You can also contact the Australian Packaging Covenant directly by:

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