The ultimate test
There are many reasons why CHOICE is synonymous with unbiased testing of consumer products.
- Completely independent tests.
- Wide range of products and services tested.
- All tested items paid for by CHOICE.
- Range of metrics provided.
- Undertaken by trained and experienced scientists.
- Dedicated team of 13 testers.
CHOICE has built its reputation on the strength of the rigorous and scientific testing of consumer goods and services. This testing process is central to the trust consumers place in CHOICE as an organisation and is taken with the utmost seriousness.
To ensure its continued independence and the impartiality of the testing process, CHOICE pays for all products and services that it tests. Theses tests rate the various products and services against a comprehensive range of metrics ranging from price through to durability and endurance. The results give consumers transparency when making their purchasing decision.
CHOICE tests more than just large household items. Our testing team tackles food products, medicines, financial services, sporting goods, holidays and much more. Visit some of our products and services test pages
to see the extensive range of tests CHOICE undertakes every year.
Lab tours
Are you curious about how CHOICE tests hundreds of products every year?
Then why not come along to one of our Lab Tours in Marrickville, Sydney.
Enjoy morning tea with CHOICE CEO, Nick Stace, or our Director of Campaigns and Communications, Christopher Zinn, before taking a guided tour through our 11 labs. View the testing labs in action and chat with some of our testers.
Lab Tours Format
CHOICE Lab Tours commence at 10.30am with morning tea, a brief presentation about our past and present projects, plus an opportunity for you to ask us some questions.
At 11.00am the Lab Tour will commence. The tour will run for approximately 1 hour and 30 minutes, concluding at 12.30pm.
Before you leave, don’t forget to take your CHOICE Bag, full of information, special offers and a gift.
Member Lab Tours Dates
Lab Tours are offered to CHOICE Members complimentary.
- Wednesday 14 March 2012
- Thursday 12 April 2012
- Wednesday 16 May 2012
- Thursday 14 June 2012
- Friday 13 July 2012
- Tuesday 14 August 2012
- Wednesday 12 September 2012
- Thursday 18 October 2012
- Wednesday 14 November 2012
Note: These Lab Tour dates are correct at time of publishing and may change due to testing schedules.
NOT a Member?
If you are not a member of CHOICE we do offer Visitor Lab Tours for a small cost.
Included in the cost is the Morning Tea, Lab Tour, a quarterly CHOICE Subscription and a CHOICE Bag, full of information, special offers and a gift.
For more information or to make a booking, email us at labtours@choice.com.au
Numbers are limited, so book now.
Meet a tester
Home Digital Products Test Coordinator Scott O’Keefe has been working at CHOICE for over five years but has been part of the CHOICE community as a subscriber since 1980. After 22 years in the IT sector, Scott was attracted to CHOICE for the opportunity to stop Australian consumers getting ripped off.
Scott is especially proud to have contributed to the development of the Australian Standard for energy consumption measurement for televisions as the CHOICE representative on the Australian Standards committee. He also takes great pleasure in disproving the ridiculous claims made by manufacturers. This passion has seen him spend time out on the Hay Plains of NSW testing mobile phones, in the National Acoustic Labs testing audio equipment and countless hours enveloped in the darkness of CHOICE’s television testing chamber.
Scott puts himself in consumers’ shoes daily and brings a keen sense of inquisitiveness, attention to detail and a healthy dose of skepticism as he breaks down what consumers want, need and should know about the products they buy.